Our History
The PowUp adventure began thanks to a friendship between two sports and wellness enthusiasts, always looking for optimal performance and innovations.
They noticed a common need among the athletes in their circle: to overcome fatigue without resorting to traditional, often slow-acting solutions like energy bars or pre-workouts. They wanted to create something radical, immediate and practical.
After exploring different avenues and testing various products, their research resulted in an effective energizing powder.
PowUp was born, bringing together active ingredients present in the diet of any good athlete.
This simple yet revolutionary idea quickly became a go-to solution for getting a quick energy boost.